Well for starters it’s pretty amazing!
I recently attended an “invite only” event hosted by Wendy Iles. I LOVE going and meeting with the actual creator of a brand especially when there is passion behind the product. Wendy is a celebrity stylist and travels the world to create beautiful hair.
When she started out she needed products that could deliver beautiful hair in one session. She got to work researching ingredients and how they work together. She made her own special products that she brought with her on jobs.
Soon her clients started asking if they could purchase her 3 main products: the shampoo, conditioner and finishing serum. At the time she didn’t know what to do, these were things she actually made on her own in her kitchen. Yes in her KITCHEN! She never intended on having a product line.
This is where the journey began to bring it to the market. With lots of hard work and time we now have this amazing brand that we at Adored LOVE, Iles Formula.
It was so inspiring to listen to Wendy explain all the reasons why her product does what it does and her stories of her travels and challenges in the industry. I loved my time with her and I didn’t want to leave!
Here are my takeaways that I want to share with you:
- ALL of the products are sulfate, paraben and silicone free. ALL products are water soluble and will not build up on your hair.
- The shampoo alone prevents breakage because it is a porosity equalizer. It is the root of a sweet potato that does most of this amazing work! Always shampoo twice and let the lather sit on for a couple minutes. This lather will strengthen your hair and equal out the porosity. It will also help to neutralize unwanted brassiness in blondes from it cleansing power!
- The conditioner seals the cuticle instantly to create strength and shine
- The finishing serum and curl revive are like “make up” for the hair. Using silk proteins from Silk Worms in Japan and a bunch more luxurious ingredients from around the world, they act as a thermal protectant, UV protectant and a humidity blocker. When used for a blowout your hair will feel like silk and have an unmatchable amount of shine.
These are the statics for your hair when you are using Iles Formula consistently:
- 100% Repaired
- 75% Reduction in Frizz
- 90% Reduction in split ends
- 25% Thicker feel
- 85% smoother feel to thick coarse hair
Want to learn more? Check out the video I created detailing all the benefits of the Iles products for the health of your hair!
This week we will be receiving the Iles mini packs which are brand new! In addition we will also receive the body wash with their biodegradable sponges which are amazing for also washing your face because they exfoliate without scratching your skin. The minis and body wash are great Christmas gifts for that special someone!
We hope you get to try and love the Iles Formula like we do!!!